bYSI® is by birth a Singaporean brand. Yet why would we want to keep this great brand a secret? Why shouldn't every woman have the benefit of a stylish wardrobe she can update as and when she wants?

We don't see why every woman around the globe can't enjoy the basic simplicities of being a confident, beautiful woman with a relevant, functional, fashionable wardrobe for every occasion.

We welcome any franchise enquiries to take the bYSI® brand further afield so even more women can gain the benefit of being a new woman everyday.

For international franchising opportunities, email

latest collection

the summer collection


Within ten years, bYSI® has expanded to five countries in the region.


We are looking for passionate partners who are entrepreneurial and dedicated to the growth of the brand for Singapore and international markets.

For enquiries please email


brand coverage in:
9 countries, 43 stores