ON THE BRAND

We have all viewed catwalks from the world's fashion capitals and coveted those glamorous dresses found in fashion magazines. If we are honest to admit it, we have dreamed of being part of that world – the beautiful people, the glamorous parties, the chic fashion, the intense colours, and the craft of the cutting.

The fascinating world of fashion simply makes a statement of who we are.

While most of us might not get to order our wardrobe direct from the runways, at bYSI®, you have access, in our stores and online, to the latest styles and easy-to-match accessories to create a functional yet chic wardrobe for every day of the week and for every occasion.

bYSI® believes that every woman should have the luxury to wear the latest and own a chic, relevant wardrobe that fits her lifestyle.

BRAND VISION

For every woman around the globe to have access to chic fashion

BRAND MISSION

To deliver the latest fashion to every woman for every occasion

BRAND VALUES

Lifestyle, functionality, accessibility, commercial luxury

BRAND CHARACTER

Free-spirited, chic, imaginative, creative and intelligent

THE LABELS

Over the years, tastes change, lifestyles change and as our customers move through life, they sometimes demand that bit more.

bYSI aims to move with you as you move through life. We continue to cater to your demands for relevant fashions that define you as a working woman, a mother, a lover and a friend.

GOLD LABEL

Gold is a symbol of success and wisdom. The bYSI Gold Label is a premium range of fashionwear designed especially for women who possess an attitude towards luxury and fine workmanship.that define you as a working woman, a mother, a lover and a friend.

SILVER LABEL

For women who take pride in what they wear at work and want to look chic yet contemporary, the Silver Label provides ample choice for stylish executive wear. Outside the office, the label also offers a great range of leisure and party wear that allows you to exude confidence and elegance in comfort.

BLACK LABEL

Where would any woman be without the little black number? The Black Label offers the basics every woman needs in her wardrobe and is designed to be updated as often as you like.